Visualizing scams: passive income
A scam artist has an employee’s understanding of what it means to be boss. The typical employee thinks that a boss doesn’t really do anything of value. A boss just “manages” things—whatever that is—while the real work is done by employees. What the scam artist wants to do is invert that relationship so that he becomes the boss while everyone else does the work for him.
The scam artist is therefore attracted to the idea of generating passive income. Passive income means finding sources of income that require only minimal maintenance. Getting royalties from books and pdfs is one kind of passive income. Being a landlord is another. In passive income schemes, the scam artist wants to be at the center of a business in which his properties are hard at work while his primary role is to manage (a little) and reap the rewards.
Visually, this explains the cluttered look of scam sensibilitly. A pay to play gallery is not in the business of selling paintings. It is in the real estate business. The gallery is like an apartment complex and the artists are a constantly shifting group of tenants. The cluttered look comes from the way artists try to maximize their space allotment by fitting in as many works as possible. Pay to play galleries are like the tenements of the art world in the way they encourage high density occupany.
Scam websites also display this cluttered sensibility. A good commercial website helps an audience to develop a meaningful, long-lasting business relationship with a company. A scam website is constantly trying to create income through affiliate marketing, ads, and links to purchase something. You won’t find just one “buy” button on these sites but many, scattered throughout the site, and disguised as links.
Like painters who are attracted to abstract painting because it’s easy (it’s just a matter of brushstrokes and drips), or designers infatuated with Photoshop’s Artistic filters (make ‘fine art’ with just a push of a button), the idea behind many scams is to do the least amount of work to reap the greatest possible reward.
For more on passive income, see this article from Forbes: The Top 4 Reasons Passive Income is a Dangerous Fantasy.

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Visualizing scams: contradiction
For artwork expressing imagination, authenticity, and uniqueness, these look a lot like Pollocks.
Sources:
1. Agora gallery, a pay to play gallery: “…these creations speak directly to our own minds, reaching across the gulfs between individuals to set off a spark of imagination and excitement.” [link]
2. Artist as Brand seminar: “Very encouraging to see authenticity ‘in the rough’ as well.” [link]3. Helen Janow Miqueo: “My Unique Acrylic Pouring Technique™ was influenced by his [Pollock’s] ‘action painting,’ however it is very different. Pollock’s art is created by dripping the painting onto the canvas, I create my art by Pouring Acrylic Paint onto the canvas rather than using a brush.” [link]4. Kerrie Warren: “‘I don’t feel the need to do as other artists have done before me,’ said Kerrie. ‘I am excited to paint what has not been painted before.’” [link] [paintings]](http://25.media.tumblr.com/tumblr_m4o0yzpJXy1rsbadco1_r1_500.jpg)


